A STAAH is born… ..  STAAH has developed its product range, out of the desire to provide effective solutions specifically designed around and driven by the needs of our clients.

STAAH's core values are based on;

	Integrity
	Honesty
	Transparency
	Value
	Commitment &
	Partnership.

Tania Witheford Managing Director Tania has over 20 yrs experience in the tourism and hospitality industry. Most recently Tania has been at the face of change when it comes to sales & marketing in the online space through her involvement with Wotif.com.

Over the past 10 years there has been a shift in paradigm from what we would coin as “traditional sales & marketing” to the realm of online. There has been massive change in the way in which the tourism/hospitality sector can now reach and market to existing and potential customers in a cost effective, responsive and measurable way.

Nothing changes when it comes to the basics, though, knowing your existing customers, and also identifying your potential customers and therefore understanding how to best reach these people and to know what makes your offer unique. How can you get the eyes and attention on your offer and convert this to dollars in the bank?

It does not have to be complicated or scientific.

History:
Current: Managing Director of STAAH – www.staah.com
Most recently General Manager (Accommodation) New Zealand for Wotif Group for 6+ yrs
IHG & SPHC Sales – 5 yrs
Go International Travel – 13+ yrs

Gavin Jeddo Founder / Product Development Gavin is the visionary behind STAAH, having the innate ability to convert ideas & concepts into simple online solutions that are easy-to-use and deliver tangible returns. With over 20+ years experience in the Travel & Tourism industry in the field of distribution technology, Gavin understands how critical cost effective distribution can have a positive impact on business results

Gavin is an entrepreneur in the online space, first pioneering travel industry websites solutions that transacted bookings real time in the late 1990’s that won him a merit award from Travel Weekly East, Singapore.

Working with Global Distribution Systems such as Sabre & Amadeus further broadens the scope of Gavin’s ability to deliver innovative solutions