Digital Marketing Manager - India

About the Role

This role offers competitive compensation and professional development with impactful projects in a collaborative environment.

Primary Responsibilities

• evelop, publish, and manage a campaign calendar and journeys in Pardot to facilitate advance planning, workflows, eliminate conflicts, ensuring higher engagement and conversion.
• Create and draft emailers as per given brief with respect to content and creatives.
• Draft content with the right Call-to-action
• Suggest the right layout for the Emailer and Landing page
• Use appropriate images, visuals and iconography wherever required.
• Work closely with Sales Heads and Marketing Managers across Oceania, South-east Asia, India, and UK for scheduling and complete program managing campaigns on Pardot.
• Develop and maintain responsive e-mail templates, create landing pages using given templates, troubleshoot issues, and stay updated with latest upgrades on Pardot.
• Testing (knowledge on A/B Testing), Analyse and Reporting on campaign performance and journeys on recurring basis. Identify trends and opportunities to improvise on the open rate, click through rate and conversion rate.
• Create reports on weekly as well as monthly basis and share the campaign dashboard, track the campaign performance – Engagements, Lead Scoring and MQLs.
• Proactively communicate with internal departments on the progress, workflow, deliverables, roadblocks, and results setting the right expectations.
• Evaluate the campaign performance and suggest the approach for upcoming journeys and campaigns accordingly.
• Manage relationships with 3rd party vendors and tech providers – evaluating the costs, value, and ROI.
• Generate reports of webinar registrations, attendees, and non-attendees. Plan campaign/journeys - series of mailers for each group
• Stay updated on latest industry best practices with respect to Email Marketing.

Key Skills and Qualifications

• A minimum graduation degree with a minimum 3 years of relevant experience
• Expert in Pardot - Campaign Management, Email Designing, Landing pages and Reporting.
• Have in-depth knowledge and hands-on experience on Pardot and other campaign management tools like – Marketo, Eloqua or Hubspot.
• Having knowledge and know-how of Database Management will be an added advantage.
• Have the know-how of Photoshop, or any other designing tools and the ability to quickly design a banner for emailers.

Location

India