Tips & Trends

A booking no longer begins at the search bar. Long before a traveler types “hotels near…” into Google, the decision is already in motion. It might start with a 20‑second TikTok showing a rooftop pool, a carousel of cozy lobbies on Instagram, or a friend’s story from a stylish city hotel—tiny moments that quietly begin […]

The days of relying on just one or two booking platforms are over. Today’s travelers are everywhere, browsing OTAs on their commute, checking metasearch sites over coffee, and scrolling Instagram reels for their next escape. For hotels, the challenge isn’t just being seen, it’s being seen in the right places, at the right time, and

Hospitality has always had its own “language”, a mix of industry jargon, acronyms, and abbreviations that can sound like code to outsiders. From revenue meetings to guest service chats, these short forms keep communication fast and efficient. But as the industry evolves, so does its vocabulary. New technology, changing guest expectations, and emerging travel trends

Future-proof your hotel with smart tech integrations that streamline bookings, boost visibility, and elevate the guest experience. Running a hotel today is about more than warm welcomes and comfy beds — it’s about delivering a seamless guest journey powered by smart technology. From that first search on Google to the final review after check-out, your

Turn lookers into bookers with a seamless, connected booking journey powered by smart visibility and conversion tools. Ever get the feeling that people are landing on your hotel website but not quite making it to “Book Now”? You’re not imagining it. The hotel booking journey has evolved into a complex, non-linear path. It’s now a

AI isn’t just the future of travel, it’s already here, quietly shaping millions of travel plans each day.  From chat-based trip planners like ChatGPT and Google Bard to AI-powered recommendations on online travel agents (OTAs) and search engines, today’s guest journey is very different from even two years ago. And here’s the question hoteliers must

Imagine this: a guest spots your hotel, loves what they see, and books right away. Sounds easy, right? Those days are long gone. Today, booking feels more like navigating a pinball machine. Guests hop from your Instagram page to online travel agents (OTAs), skim through Google reviews, and might finally land on your website to

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. From hidden discount stacking to overlooked map pins, these common

STAAH SwiftBook’s integration with Google booking links is driving more direct revenue for thousands of properties around the world. We all know how guests book today: they Google it. Whether it’s a luxury resort or a local boutique hotel, the journey almost always begins with a search — and more often than not, that search