With a strategy in place, you can empower your business with a powerful gift voucher management system, and substantially increase your revenue.
Here are six easy steps to follow and increase your online revenue via Gift Vouchers:
1 Get the Right Tool
Having an easy to set up a Gift Voucher management system can make the whole process easy for the hotelier and guests online. Its extremely important to make sure your guests can reach you easily online and you have an easily accessible e-shop.
STAAH’s Gift Voucher Engine allows you to keep your shop open 24×7 – perfect for last-minute shoppers and those who prefer buying gifts sitting behind a screen as opposed to battling crowds in a shopping mall. The system is customizable to your brand and mobile-friendly.
2 Market Well
To promote your e-shop/online gift vouchers you need to make sure you market well and also run marketing campaigns. Gift vouchers help to engage with your guests and they are also ‘influencers’ who’d be happy to buy your gift vouchers for friends and family. We suggest beginning your voucher marketing efforts with your past clients through carefully crafted emails and remarketing campaigns.
3 Offer Exciting Packages
Create great packages or add on deals that include things like a spa treatment, set-menu from restaurants, breakfast deals etc instead of the usual $100 or $250 voucher redeemable for any service at your hotel. This can attract guests online to view your offer.
4 Get Social
Social media can hardly be ignored and is an effective and efficient channel when talking about a robust marketing strategy. Try posting on social media channels about your gift vouchers. Also, consider running boosted ads to make sure these posts get more eyeballs. Gift vouchers make a great prize for social media competitions – ideal to create a buzz and get engagement.
5 Promote on Premise
Do not forget to promote on-premise especially to guests arriving who might not be aware of gift vouchers. Ask your front desk staff to promote without hesitation. Promote your gift vouchers and make them available at all online Dan offline locations – registration desk, restaurants, outdoor areas, menu boards and of course online via your website.
6 Leverage from Special Days/Events
Having gift vouchers available for special days such as Mother’s Day or valentine’s Day creates an opportunity for guests to use as a gift. Gift cards are one of the easiest gifts to give, and you could be missing out on a huge customer base by not offering them around these days. Make sure you give begin promoting your vouchers beforehand prior to these special days.
So what are you waiting for? If you have any questions regarding Gift Voucher System schedule your FREE DEMO Di Sini.