[apester-exclude-playlist] It’s no longer a passing trend. Being sustainable is the need of the hour and hotels – big and small – around the world are joining in. The true adoption of sustainability comes when being eco is not something a property does. It defines who they are. This adoption may not be as rapid […]
Going Green: 6 Innovative Ways Hotels are Saving the Planet Baca selengkapnya "
[apester-exclude-playlist] If a guest has a good experience at your property, they’ll tell a friend or family. Chances are these people might want to check you out themselves. This cycle is called word-of-mouth marketing. And, is extremely powerful. According to surveys, word-of-mouth marketing impression results in five times more sales than a paid impression and
6 Ways to Grow Bookings using Word-of-Mouth Baca selengkapnya "
Artificial intelligence (AI) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion rates, and personalize the entire guest experience. Thanks to AI, reaching our destination is becoming easier too. This year, Google Flights started predicting delays and announcing them
How Artificial Intelligence Is Revolutionizing the Travel Industry Baca selengkapnya "
Are you worried about the alarmingly high drop-off rates at the booking stage? You’re not the only one. 81.6%* of online travel bookings are abandoned according to a survey – worth an estimated $1.78 trillion! Cart abandonment is highest for online travel agents – at 86.4% – while hotels and lodging come in at 78.3%
8 Ways To Tackle Booking Abandonment On Your Website Baca selengkapnya "
Mastering the art of finding and using keywords will not just help you benefit from search engine traffic, but also help you to get to understand your customers better. Start by Creating Buckets of Broad Topics, Then ‘Niche’ Them Down What are the most important topics to your business? For hoteliers, travel, hotels, and similar
How to Find Keywords That Get You the Right Website Traffic? Baca selengkapnya "
When was the last time you visited a restaurant without a recommendation or at least reviewing their online ratings? It’s the positive review – the real person validation – that defined your final purchase. Clever hoteliers are using this social proof to influence prospective guests and drive up website conversions. Let’s explore further. First, What
How Social Proof Can Boost Conversion on Your Property’s Website? Baca selengkapnya "
You could be missing out on bookings if you haven’t yet verified and optimized your Google My Business listing. Wondering how it’s done? Let’s get started. Why It Matters? It’s your shopfront on Google’s Search Engine Results Page and Map, and critical when users search for local information. It drives direct bookings to your website
Everything You Want to Know About Google My Business in One Place! Baca selengkapnya "
Remember here, it’s not just about getting visits to the website. It’s about getting quality traffic that books. Let’s see how to do this. Serve Good Content The foundation of any digital strategy is content. And in an era where users are overwhelmed by content, the way to get a cut through, get noticed online
Take a Mega Leap in Website Traffic with These Simple Steps Baca selengkapnya "
Travellers are increasingly turning to their phones to plan and book – more than 40% of them. What are you doing to capitalise on this trend? Here are some ways you can grow your bookings from mobile. 1. Get Ahead on Mobile Search Today’s travellers are constantly connected and more than half of them search
Increase Your Mobile Bookings with These 6 Simple Steps Baca selengkapnya "
Hotel websites have a few seconds to grab a prospective guest’s attention. Let’s check-into the latest design trends that can help convert these lookers into bookers. In the fast paced world that we call home, technology, internet habits and web design trends are constantly changing. The change may be slightly slower in hospitality as compared to
Hotel Website Trends: What’s New? Baca selengkapnya "