Scroll, Click, Book: Why the Guest Journey Starts Before They Search
A booking no longer begins at the search bar. Long before a traveler types “hotels near…” into Google, the decision is already in motion. It might start with a 20‑second TikTok showing a rooftop pool, a carousel of cozy lobbies on Instagram, or a friend’s story from a stylish city hotel—tiny moments that quietly begin […]
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