{"id":28584,"date":"2025-09-07T21:00:57","date_gmt":"2025-09-07T09:00:57","guid":{"rendered":"https:\/\/www.staah.com\/direct-bookings-up-errors-down-asiatic-hotels-winning-staah-story\/"},"modified":"2025-12-10T11:11:56","modified_gmt":"2025-12-09T22:11:56","slug":"direct-bookings-up-errors-down-asiatic-hotels-winning-staah-story","status":"publish","type":"post","link":"https:\/\/www.staah.com\/th\/direct-bookings-up-errors-down-asiatic-hotels-winning-staah-story\/","title":{"rendered":"Direct Bookings Up, Errors Down: Asiatic Hotel\u2019s Winning STAAH Story"},"content":{"rendered":"<h3>Real-time updates and smarter tools from STAAH power Asiatic Hotel\u2019s growth in efficiency and direct bookings.<\/h3>\n<hr \/>\n<p>Nestled in the heart of Malaysia\u2019s Malacca region, <a href=\"http:\/\/asiatichotel.com.my\" target=\"_blank\" rel=\"noopener\"><strong>Asiatic Hotel<\/strong><\/a> is known for its warm, family-friendly hospitality and standout touches \u2014 like the much-loved Family Suite complete with a relaxing jacuzzi. Whether it\u2019s a family getaway or a business trip, guests here enjoy cozy comfort, thoughtful amenities, and a genuine welcome that keeps them coming back.<\/p>\n<p>But behind the scenes, life wasn\u2019t always as seamless as the <a href=\"https:\/\/blog.staah.com\/featured\/transforming-guest-experiences-to-drive-more-revenue\" target=\"_blank\" rel=\"noopener\">\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e02\u0e2d\u0e07\u0e41\u0e02\u0e01<\/a>.<\/p>\n<h2>Before STAAH: Room for Improvement<\/h2>\n<p>Back in 2022, Asiatic Hotel\u2019s team was spending far too much time updating rates and allotments manually across multiple <a href=\"https:\/\/www.staah.com\/th\/integration-category\/ota\/\">\u0e15\u0e31\u0e27\u0e41\u0e17\u0e19\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c (OTA)<\/a>. Without real-time syncing, overbookings were an all-too-common headache. Discrepancies in availability and rates would creep in, leading to operational stress and occasional guest disappointment.<\/p>\n<p>On top of that, tracking performance across channels was clunky at best. Without clear insights into which OTAs were performing, <a href=\"https:\/\/blog.staah.com\/hotel-management\/hotel-pricing-strategies\" target=\"_blank\" rel=\"noopener\">\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e01\u0e32\u0e23\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e23\u0e32\u0e04\u0e32<\/a> were more guesswork than precision.<\/p>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-25353\" src=\"https:\/\/www.staah.com\/wp-content\/uploads\/2025\/12\/asiatic-hotel-melaka-malaysia-1.jpg\" alt=\"Hotel Channel Manager \" width=\"1030\" height=\"558\" \/><\/h2>\n<hr \/>\n<h2><strong>Why STAAH was the perfect fit?<\/strong><\/h2>\n<p>With so many channel management options out there, Asiatic Hotel chose <a href=\"https:\/\/www.staah.com\/th\/\"><strong>\u0e2a\u0e15\u0e32\u0e2b\u0e4c<\/strong><\/a> for two big reasons \u2014 <strong>reliability and ease of use<\/strong>. Known for its stability and strong industry reputation, STAAH offered the team exactly what they needed:<\/p>\n<ul>\n<li><strong>Real-time updates<\/strong> across all channels to eliminate <a href=\"https:\/\/blog.staah.com\/featured\/7-tips-to-make-your-overbooking-strategy-a-success-in-2024\" target=\"_blank\" rel=\"noopener\">overbookings<\/a>.<\/li>\n<li><strong>User-friendly dashboards<\/strong> that make monitoring and changes a breeze.<\/li>\n<li><strong>Powerful reporting tools<\/strong> to guide smarter pricing and channel strategies.<\/li>\n<li><strong>Growth in revenue <\/strong>powered not just by better online visibility, but also through STAAH\u2019s smart <a href=\"https:\/\/blog.staah.com\/featured\/what-is-a-hotel-booking-engine-and-importance\" target=\"_blank\" rel=\"noopener\">\u0e23\u0e30\u0e1a\u0e1a\u0e08\u0e2d\u0e07<\/a>.<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>After STAAH: efficiency, growth and peace of mind<\/strong><\/h2>\n<p>Once STAAH was in place, the difference was immediate. The <a href=\"https:\/\/blog.staah.com\/featured\/why-every-hotel-needs-a-channel-manager-and-what-happens-without-one\" target=\"_blank\" rel=\"noopener\"><strong>\u0e1c\u0e39\u0e49\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07<\/strong><\/a> now updates availability and rates instantly across all connected platforms, ensuring every booking is accurate and every channel is in sync.<\/p>\n<p>\u0e01\u0e32\u0e23 <strong>STAAH booking engine (<a href=\"https:\/\/www.staah.com\/th\/booking-engine\/\">SwiftBook<\/a>)<\/strong> on the Asiatic Hotel website has brought in a <strong>noticeable rise in <a href=\"https:\/\/blog.staah.com\/featured\/7-innovative-strategies-to-supercharge-your-hotels-direct-bookings\" target=\"_blank\" rel=\"noopener\">\u0e01\u0e32\u0e23\u0e08\u0e2d\u0e07\u0e42\u0e14\u0e22\u0e15\u0e23\u0e07<\/a><\/strong>, reducing dependency on OTAs and improving profitability. Clear, data-driven reporting means the team can now see which channels are delivering results \u2014 and adjust strategies accordingly.<\/p>\n<p>\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e43\u0e19\u0e01\u0e32\u0e23 <strong>create packages<\/strong> \u0e41\u0e25\u0e30 <strong>adjust availability on the fly<\/strong> has also been a game-changer, especially for promoting special deals or managing seasonal demand. And the best part? The operational time saved now goes into making the guest experience even better.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-25354\" src=\"https:\/\/www.staah.com\/wp-content\/uploads\/2025\/12\/asiatic-hotel-melaka-malaysia-1-1.jpg\" alt=\"channel management software\" width=\"1030\" height=\"558\" \/><\/p>\n<hr \/>\n<h2><strong>Favourite feature?<\/strong><\/h2>\n<p>Without hesitation, the team points to the ease of adjusting room availability and creating tailored packages \u2014 all in minutes. This flexibility keeps Asiatic Hotel competitive and allows them to act fast on market opportunities.<\/p>\n<hr \/>\n<h2>Looking Ahead with STAAH<\/h2>\n<p>As the Asiatic Hotel team says: &#8220;STAAH makes everything easier. It\u2019s stable, easy to monitor, and the support is always there when we need it.&#8221;<\/p>\n<p>From juggling manual updates and battling overbookings to running a smooth, efficient, and guest-focused operation \u2014 <strong>Asiatic Hotel\u2019s partnership with STAAH has been nothing short of transformative<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-25355\" src=\"https:\/\/www.staah.com\/wp-content\/uploads\/2025\/12\/asiatic-hotel-melaka-malaysia-2.jpg\" alt=\"\" width=\"1030\" height=\"558\" \/><\/p>\n<hr \/>\n<p><a href=\"https:\/\/go.staah.com\/products\/channel-manager\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-20653\" src=\"https:\/\/www.staah.com\/wp-content\/uploads\/2025\/12\/Channel-Manager-STAAH.jpg\" alt=\"channel manager STAAH\" width=\"1030\" height=\"238\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Real-time updates and smarter tools from STAAH power Asiatic Hotel\u2019s growth in efficiency and direct bookings. Nestled in the heart of Malaysia\u2019s Malacca region, Asiatic Hotel is known for its warm, family-friendly hospitality and standout touches \u2014 like the much-loved Family Suite complete with a relaxing jacuzzi. Whether it\u2019s a family getaway or a business [&hellip;]<\/p>","protected":false},"author":7,"featured_media":28589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[419,423],"tags":[],"class_list":["post-28584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/posts\/28584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/comments?post=28584"}],"version-history":[{"count":1,"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/posts\/28584\/revisions"}],"predecessor-version":[{"id":28588,"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/posts\/28584\/revisions\/28588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/media\/28589"}],"wp:attachment":[{"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/media?parent=28584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/categories?post=28584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staah.com\/th\/wp-json\/wp\/v2\/tags?post=28584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}