Campaign Manager
Mumbai, India
About the Role
We are seeking a skilled and experienced Campaign Manager to join our dynamic marketing team. As a Campaign Manager, you will be responsible for planning, executing, and optimizing marketing campaigns to drive brand awareness, lead generation, and customer acquisition. You will collaborate closely with cross-functional teams, including content strategists, digital marketing specialists, and graphic designers, to ensure the successful implementation of campaigns across various channels. This role requires a strategic mindset, strong project management skills, and a passion for delivering impactful marketing campaigns.
Responsibilities
- Develop campaign strategies: Work closely with the marketing team to develop comprehensive campaign strategies aligned with the company's marketing objectives, target audience, and brand guidelines.
- Campaign planning and execution: Create detailed campaign plans, including timelines, budgets, and resource allocation. Coordinate the execution of campaigns across multiple channels, ensuring smooth implementation and timely delivery.
- Messaging and content development: Develop compelling campaign messaging and content that resonates with the target audience. Ensure consistent messaging across all campaign touchpoints.
- Channel selection and management: Determine the most effective marketing channels for each campaign, such as social media, email marketing, paid advertising, and events. Oversee the execution and performance tracking of campaigns on these channels.
- Budget management: Develop and manage campaign budgets, ensuring efficient allocation of resources to maximize return on investment (ROI). Monitor campaign expenses and adjust strategies as needed to stay within budget.
- Performance tracking and analysis: Define key performance indicators (KPIs) for campaigns and implement tracking mechanisms. Analyze campaign data and generate actionable insights to optimize performance and improve future campaigns.
- Cross-functional collaboration: Collaborate with various teams to ensure seamless campaign execution and alignment with overall marketing efforts.
- Stay updated on industry trends: Keep abreast of the latest trends, best practices, and emerging technologies in campaign management and digital marketing. Apply new knowledge to enhance campaign effectiveness and efficiency.
Qualifications
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience as a Campaign Manager or a similar role.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in using marketing automation and campaign management tools.
- Analytical mindset with the ability to interpret campaign data and derive actionable insights.
- Creative thinking and problem-solving skills.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.
- Knowledge of SaaS industry and B2B marketing is a plus.
Location
Mumbai, India
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