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Campaign Management - India

Mumbai, India

Campaign Management

Primary Responsibilities

  • An expert in Pardot - Campaign Management, Email Designing, Landing pages and Reporting.
  • Having in-depth knowledge and hands-on experience on Pardot and other campaign management tools like – Marketo, Eloqua or Hubspot Develop, publish, and manage a campaign calendar and journeys in Pardot to facilitate advance planning, workflows, eliminate conflicts, ensuring higher engagement and conversion.
  • Create and draft emailers as per given brief with respect to content and creatives.
  • Draft content with the right Call-to-action
  • Suggest the right layout for the Emailer and Landing page
  • Use appropriate images, visuals and iconography wherever required.
  • Work closely with Sales Heads and Marketing Managers across Oceania, South-east Asia, India, and UK for scheduling and complete program managing campaigns on Pardot.
  • Develop and maintain responsive e-mail templates, create landing pages using given templates, troubleshoot issues, and stay updated with latest upgrades on Pardot.
  • Testing (knowledge on A/B Testing), Analyse and Reporting on campaign performance and journeys on recurring basis. Identify trends and opportunities to improvise on the open rate, click through rate and conversion rate.
  • Create reports on weekly as well as monthly basis and share the campaign dashboard, track the campaign performance – Engagements, Lead Scoring and MQLs.
  • Proactively communicate with internal departments on the progress, workflow, deliverables, roadblocks, and results setting the right expectations.
  • Evaluate the campaign performance and suggest the approach for upcoming journeys and campaigns accordingly.
  • Knowledge and know-how of Database Management will be an added advantage.
  • Manage relationships with 3rd party vendors and tech providers – evaluating the costs, value, and ROI.
  • Having the know-how of Photoshop, or any other designing tools and the ability to quickly design a banner for emailers.
  • Generate reports of webinar registrations, attendees, and non-attendees. Plan campaign/journeys - series of mailers for each group
  • Stay updated on latest industry best practices with respect to Email Marketing.

Key Skills and Qualifications

  • Excellent analytical and project management skills
  • Understanding of end-to-end campaign development, execution, and measurement
  • Strong organizational skills to effectively manage multiple projects with tight deadlines.
  • Strong verbal and written communication skills
  • Bachelor's degree, with 4 to 6 years’ experience into Marketing and Campaign Management.

Location

Mumbai, India

Mail CVs to people@staah.com with Subject: Campaign Management

About STAAH

We provide industry-leading technology solutions for hospitality distribution, direct bookings and digital marketing services.

Our products include Instant and MAX Channel Managers, a real-time online distribution platform; ConvertDirect and Max Booking Engines that helps property owners grow direct online bookings; InstantSite Websites, an easy-to-use website builder for hospitality businesses; ReviewMinder to help manage online reputation; and GiftVoucher Engine, an off-the-shelf e-shop to sell gift vouchers.

Our technology is used by all segments of the hospitality industry, from big hotel and motel chains to boutique properties, independent hotels, holiday parks and guest houses.

We focus on developing products that are intuitive and reliable, working with our partner properties to continuously improve their effectiveness and efficiency, helping businesses get closer to their goals.

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