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Campaign Management - India

Mumbai, India

Campaign Management

Primary Responsibilities

  • An expert in Pardot - Campaign Management, Email Designing, Landing pages and Reporting.
  • Having in-depth knowledge and hands-on experience on Pardot and other campaign management tools like – Marketo, Eloqua or Hubspot Develop, publish, and manage a campaign calendar and journeys in Pardot to facilitate advance planning, workflows, eliminate conflicts, ensuring higher engagement and conversion.
  • Create and draft emailers as per given brief with respect to content and creatives.
  • Draft content with the right Call-to-action
  • Suggest the right layout for the Emailer and Landing page
  • Use appropriate images, visuals and iconography wherever required.
  • Work closely with Sales Heads and Marketing Managers across Oceania, South-east Asia, India, and UK for scheduling and complete program managing campaigns on Pardot.
  • Develop and maintain responsive e-mail templates, create landing pages using given templates, troubleshoot issues, and stay updated with latest upgrades on Pardot.
  • Testing (knowledge on A/B Testing), Analyse and Reporting on campaign performance and journeys on recurring basis. Identify trends and opportunities to improvise on the open rate, click through rate and conversion rate.
  • Create reports on weekly as well as monthly basis and share the campaign dashboard, track the campaign performance – Engagements, Lead Scoring and MQLs.
  • Proactively communicate with internal departments on the progress, workflow, deliverables, roadblocks, and results setting the right expectations.
  • Evaluate the campaign performance and suggest the approach for upcoming journeys and campaigns accordingly.
  • Knowledge and know-how of Database Management will be an added advantage.
  • Manage relationships with 3rd party vendors and tech providers – evaluating the costs, value, and ROI.
  • Having the know-how of Photoshop, or any other designing tools and the ability to quickly design a banner for emailers.
  • Generate reports of webinar registrations, attendees, and non-attendees. Plan campaign/journeys - series of mailers for each group
  • Stay updated on latest industry best practices with respect to Email Marketing.

Key Skills and Qualifications

  • Excellent analytical and project management skills
  • Understanding of end-to-end campaign development, execution, and measurement
  • Strong organizational skills to effectively manage multiple projects with tight deadlines.
  • Strong verbal and written communication skills
  • Bachelor's degree, with 4 to 6 years’ experience into Marketing and Campaign Management.


Mumbai, India

Mail CVs to with Subject: Campaign Management


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