About the Role
We are seeking a talented and driven Marketing Product Manager to join our marketing team. As a Marketing Product Manager, you will be responsible for developing and executing marketing strategies that drive the success of our products in the market. Your role will involve understanding customer needs, competitive landscape, and industry trends to position our products effectively and drive customer acquisition and retention.
- Product Positioning and Messaging:
- Conduct market research and competitor analysis to understand customer needs and preferences.
- Develop clear and compelling product positioning and messaging that highlights the unique value proposition of our products.
- Go-to-Market Strategy:
- Collaborate with cross-functional teams to plan and execute successful product launches.
- Create and implement go-to-market strategies, including product pricing, promotions, and distribution channels.
- Marketing Campaigns and Collateral:
- Develop and execute marketing campaigns to generate awareness, demand, and leads for our products.
- Create marketing collateral such as sales presentations, product guides, and website content.
- Product Marketing Analytics:
- Measure and analyze the performance of marketing initiatives, using data-driven insights to optimize campaigns and strategies.
- Monitor key performance indicators (KPIs) to track product success and make data-based recommendations for improvements.
- Customer Engagement and Retention:
- Work closely with customer support and customer success teams to ensure customer satisfaction and loyalty.
- Develop strategies to drive customer retention and upsell opportunities.
- Market and Industry Trends:
- Stay informed about market trends, customer behaviors, and industry best practices to identify new opportunities for product growth and improvement.
- Cross-functional Collaboration:
- Collaborate with product management, sales, design, and content teams to ensure alignment and consistency in marketing efforts.
- Provide input to product development based on customer insights and market feedback.
- achelor's degree in Marketing, Business, or a related field.
- Proven experience as a Product Marketing Manager or in a similar marketing-focused role.
- Strong understanding of marketing principles, product positioning, and consumer behavior.
- Excellent communication and presentation skills with the ability to create compelling marketing content.
- Data-driven mindset with proficiency in marketing analytics and reporting.
- Ability to manage multiple projects and work effectively in a fast-paced environment.
- Creative thinker with a passion for innovation and problem-solving.
- Experience in the technology industry or a related field is preferred.