Featured|Marketing|Tips & Trends

Sailing the Great Wall: A Guide for Hotels to Attract Travelers from China

In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a significant market for hotels seeking to attract global guests. In this blog post, we will explore strategies for hotels to attract Chinese travelers and discuss […]

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Swipe Right: How to capture Gen Z attention for Direct Bookings

Crafting a strategic plan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. In contrast to their predecessors, Gen Z values authentic, personalized experiences, transparency, sustainability, and seamless digital interactions. To optimize direct bookings, hotels should tailor their strategies to align with

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Beyond Accommodation: 5 Exciting Traveler Preferences Every Hotel Should Anticipate in 2024

As hotels brace themselves for the future, it’s crucial to anticipate and embrace the exciting preferences that today’s travelers are seeking. In the ever-evolving landscape of travel, the year 2024 holds a promise of transformative shifts that extend far beyond the conventional idea of accommodation. Let’s delve into six compelling trends that will shape the

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Hotel Bookings: A Comprehensive Guide to Instagram Ads

For hotels, leveraging Instagram ads is not just about showcasing the aesthetics but a strategic approach to drive direct bookings. In this article, we will explore effective strategies to boost your hotel’s presence on Instagram, comprising both essential tactics and creative methods. Before we talk about Instagram Ads let’s talk about a few essentials to

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Hotel marketing on Threads – what you need to know

Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs? What is Threads? Threads is a new social networking app from Meta Platforms (owners of Facebook, Instagram and WhatsApp). It is closely integrated with Instagram and is currently only available on iOS

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Content Marketing Tools for Hoteliers To Try

While the hospitality industry is getting more automated, digital content demands time and effort to go around for creative content to attract guests. With online digital marketing tools available it can help you make your content marketing easy and effortless. Creating digital content that’s attractive to the right target audience is a lengthy and time-consuming

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The Best Free Online Courses to Upskill Yourself during Lockdown

There’s never been a better time to learn a new skill or brush up on your knowledge of a certain topic. Free online courses during this period are proving to be a blessing, as these courses are helping people upskill themselves, and is an extremely productive way to utilise time. Several reputed organizations such as

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A guide for hotels to attract travellers from India

In the vibrant landscape of hospitality, understanding the distinct preferences of travelers from different regions is vital for hotel success. India, with its rich cultural heritage and diverse traditions, presents a lucrative market for hotels aiming to attract global guests.  In this blog post, we will explore strategies for hotels to appeal to travelers from

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