AI Is Coming for Travel — And Most of the Industry Isn’t Ready
Traditional travel search still dominates — for now. But the shift to AI-powered discovery is accelerating fast. With platforms like ChatGPT, Perplexity, Claude, and Gemini growing at record pace, the way travelers research, plan, and book is being completely redefined. Traffic to AI tools surged over 80% last year. And yet, many in the industry […]
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