The Christchurch-based Dorset House connected with STAAH in 2009, partly to ride the OTA wave and other part to achieve operational efficiency that only automation can bring.
“Our website and OTAs form a huge part of our marketing efforts,” says Hilde Weinberg from Dorset House, a boutique backpacking accommodation in central Christchurch. “OTAs are a great way to build and capitalise the hostel network. They’re like a gigantic billboard and the need to manage them effectively is crucial for a low-margin business model like a hostel.”
STAAH’s Instant channel manager helps us achieve this.
“We can manage multiple distribution channels in little time and with almost no errors.”
Among STAAH features that Dorset House appreciates are quick and instant updates across multiple channels and the wide reach – giving them access to more than 200 distribution channels, including key OTAs for hostels. The platform is easy to use and provides detailed reports that have enabled the Dorset team to make informed decisions about its revenue management.
In an evolving and competitive hostel industry, these features are highly advantageous.
Today’s young, curious and open-minded travellers are looking for affordable and adventurous alternatives to travelling. The younger generations (millennials, Gen Y and Z) have already replaced the baby boomer generation as the most important source for both leisure and business travellers. This shift has created a good business environment for the hostel industry to grow and succeed – with the right tools by their side.
Dorset House offers not just a central location, but also a wide range of services, including free unlimited Wi-Fi access and beds – not bunk beds – made and stripped by hostel staff. “For backpackers this is luxury and we’re happy to go that extra mile to win customer loyalty,” says Hilde.
The 17-room property (40 people capacity) distributes via six OTAs currently, including Hostelworld.com, Hotelbookers.com, Expedia, Booking.com, Bookit and Agoda. Combined with its property management system – iBex, which integrates seamlessly with STAAH – online distribution is a well-oiled machine for Dorset House.
“The STAAH software does what it promises to do and the support is ever so quick. Everyone is professional and amazing, and I couldn’t have wished for anything else.”
Dorset House is a boutique backpackers in Christchurch, Dorset House offers affordable accommodation in central Christchurch. A minute’s walk away you’ll find the city’s most vibrant bar and restaurant hub, while the tranquil Hagley Park is a minute in the other direction.