Do you know your millennials from boomlets? Is Gen Z driving growth in your segment or are you reliant on the baby boomers? In this post we delve a little deeper into demographics most commonly used in modern marketing and some of their key attributes. Baby Boomers The ‘me’ generation, born between 1946 and 1964, […]
Generational Marketing 101: Understanding Audience Segments Read More »
There’s an OTA revolution happening right now while we pen this blog. These mega travel stores are evolving & competing fiercely for the pie. As an accommodation provider, you can either join this movement or get left behind. Online Travel Agents (OTAs) are now a marketing and distribution powerhouse, flaunting the world’s best technology and
How to Make the Most of the Big O – the Online Travel Agents? Read More »
IBE, PMS,CTA, ADR… lost in the world of hotel acronyms? You’re probably not alone. So, we’ve put this handy guide of key acronyms you’ll come across as a hotelier. ADR (or ARR): Average Daily Rate, or Average Room Rate. It is calculated by dividing the revenue generated from hotel rooms sold by the total number
Hotel Acronyms Aren’t as Bad as You Think Read More »
Yes. Offline bookings are still going strong. In fact, they increased from 2015 to 2016, and are predicted to rise for the next several years. And a big proportion of these bookings are attributed to GDS. Let’s delve a bit more into this and then find out how to optimise this channel. What Is GDS?
Global Distribution System: Does Your Property Require GDS? Read More »
If you haven’t done so already, leap into the digital age by embracing these technologies. No longer a nice-to-have, they are absolutely critical to enhance guest experience and improve your revenue. Mobile Friendliness There are no online and offline customers anymore. Mobile has produced a permanent sense of immediacy in users. It’s changing forever how
Essential Technologies for Hotels to Improve Guest Experience Read More »
The STAAH app gives you the power to manage your property’s distribution on the go. Convenient and easy to use, here’s why you should download this app. See Inventory Availability Anytime, Anywhere Synchronised with all your distribution channels and mirroring STAAH’s Instant Channel Manager on desktop, the STAAH app updates automatically when a change is
7 Things You Should Know About the STAAH App Read More »
Your channel manager reports are a gold mine of information that will help you optimise your channels, boost revenue and increase profitability. Find out what you can learn from these reports and how they can help you score over competitors. Key Channel Manager Insights to Help You Outperform Your Competition Room Nights A key indicator
9 Things Your Channel Manager Reports Tell You to Beat Your Competition Read More »
Having an online presence is essential for hotels of all sizes, but you don’t always have to spend a fortune in doing so. Luckily Google offers a treasure trove of powerful hotel marketing tools that are free to use and perfect to grow your business online. Google My Business One of the best marketing resources
10 Free Google Tools To Market your Hotel Business Read More »
Effectively managing room distribution to OTAs is critical to profitability. Here are some top tips on how you can do this. Use OTAs as Billboards Let’s face it; OTAs’ reach can hardly be ignored when considering your property’s distribution and marketing mix. They form a huge chunk of the online booking systems for hotels worldwide.
How to Distribute Your Rooms to OTAs? Read More »
Are you new to channel management? Not sure what a channel manager is or whether it’s right for your property? Then you’ve come to the right place. Here we’ve picked out some of the most important and commonly asked questions to create this handy Beginner’s Guide to Channel Management. But first… A brief history of the
A Beginner’s Guide to Channel Management Read More »