Most hotels don’t have the luxury to employ a revenue management specialist. The task of increasing revenue and maximising yield often lies with the marketing manager. So what are the basics this person should be covering off? Through STAAH I interact with a number of independent accommodation providers. Often the owners or employees of a […]
What a Hotel’s Marketing Manager Should Be Doing to Increase Yield? Read More »
IBE, PMS,CTA, ADR… lost in the world of hotel acronyms? You’re probably not alone. So, we’ve put this handy guide of key acronyms you’ll come across as a hotelier. ADR (or ARR): Average Daily Rate, or Average Room Rate. It is calculated by dividing the revenue generated from hotel rooms sold by the total number
Hotel Acronyms Aren’t as Bad as You Think Read More »
Photos can make your marketing content go from good to great. Here’s how you can spice up your hotel imagery when you’re doing it yourself. Photos say a thousand words. True. But what do you want your photos to say? How do take professional-looking shots yourself that will have your guests ogling for a long
Hotel Photography: 9 photography tips that sell Read More »
Trying to figure what’s wrong with the script? Why are your direct online bookings below expected levels? Take a close look at your booking engine. Is it effective? Is it really working as hard as it could? Here are the usual suspects in a hotel’s booking engine not working optimally. It’s Well Hidden, Like Mackenna’s
Is Your Hotel Booking Engine a Box Office Hit? Read More »
Make 2017 a year of improved guest satisfaction, better guest engagement and increased revenue by committing to these easy-to-keep marketing resolutions of a smart hotelier.
7 New Year Resolutions of a Successful Hotelier Read More »