STAAH is the preferred technology platform for Auckland based, The Parnell Hotel & Conference Centre, joining 10,000+ accommodation providers worldwide who are taking advantage of STAAH’s cloud-based booking solutions.
The management of New Zealand-based The Parnell Hotel & Conference Centre chose STAAH to enhance their online booking experience, increase reach and to gain direct bookings, for their hotel having 101 accommodation rooms and 8 purpose-built conference rooms.
The property is situated on 3.5 acres in the exclusive inner-city suburb of beautiful Parnell, Auckland – New Zealand, and most hotel rooms and serviced apartments have expansive views of Auckland city and harbor.
We specialise in offering our guests high quality rooms and services, and our target market is diverse as we are a great place to stay for conference goers, business travellers, leisure travellers, and also family vacationers,” says Wayne Darbyshire, General Manager of The Parnell Hotel & Conference Centre. Among STAAH’s network of more than 350 integrations are online travel agents that reach each of these segments.
The Parnell Hotel & Conference Centre will be using the STAAH Max Channel Manager, an enterprise solution that is customisable and scalable to address the booking management requirements of a wide range of property types, from large groups to independent hotels such as The Parnell Hotel & Conference Centre.
The broad distribution capabilities of the channel manager are complemented by real-time insights and integrated direct booking capability through the STAAH Max Booking Engine. This feature-rich platform, also helps implementation of a robust dynamic pricing strategy, to help conversion, and is perfect for individual as well as group bookings.
An added feature of STAAH’s booking engine technology is WatchMyRate, a widget that displays the lowest rates for the hotel from five chosen OTAs. This feature has helped many properties make huge gains in direct bookings.
The hotel has also signed up for STAAH’s Global Distribution System, to aid smooth connection with corporate clients.
Along with the above range of products, the hotel will be using STAAH ReviewMinder to manage their online reputation. This tool will help them handle online reviews across multiple sites through a single dashboard and also bring in platform alertness through the real-time updates from the tool.
The combined power of STAAH products should place us in a great position to market ourselves better and gain more online bookings and increased brand value,” says Wayne Darbyshire, General Manager of The Parnell Hotel & Conference Centre.
We are excited to work with a forward-looking hotel like The Parnell Hotel & Conference Centre, and play a part in their growth story, as the hotel has a lot going for it, including its prime location and stellar services,” says Edwin Saldanha, Regional Manager – Oceania, STAAH Ltd.
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