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Segmentation and personalisation are key to successful email marketing. They may sound like big words, but actually are quite easy to execute, even for small, owner-operated properties. Well-targeted email communications can get you better results than any other marketing tool. They’re cost-efficient and easily automated, which is perfect for busy hoteliers. Here are some tips […]

Segmentation and personalisation are key to successful email marketing. They may sound like big words, but actually are quite easy to execute, even for small, owner-operated properties. Well-targeted email communications can get you better results than any other marketing tool. They’re cost-efficient and easily automated, which is perfect for busy hoteliers. Here are some tips