The stylish Malaysian property improved online visibility, grows revenue by 17%, ADR by 10% and improved efficiency by 90% with the STAAH channel manager.
Convenience at your own pace
Bintang Collectionz Hotel is a contemporary and stylish hotel located in the heart of Kuala Lumpur, offering guests a comfortable and memorable stay. Its prime location provides easy access to major shopping malls, entertainment hubs, and cultural attractions, making it an ideal choice for both business and leisure travellers.
The property pays homage to city’s old architecture with the 95-year-old pre-colonial façade of hotel building and given a new façade that honours its heritage – in style.
Newly renovated rooms, a rooftop restaurant and all amenities a modern traveller expects are catered at the Bintang Collectionz Hotel to ensure every guest has an exceptional experience.
Plagued by inefficient manual processes
Prior to STAAH, guest experience, operational efficiency and revenue at the Bintang Collectionz Hotel were severely impacted by the lack of an efficient channel management platform.
Rates were uploaded manually to OTAs, resulting in frequent booking errors. Since the time required to manually maintain rates and inventory across multiple OTAs was high, only a few channels were connected leading to limited online visibility. The manual processes also meant the ability to adjust pricing based on demand and competition was minimal.
Key decisions on rates and inventory were not based on data, lowering profitability. The property’s previous channel manager did not support B2B agent integrations – for its location, these business partners were crucial for growth. 
STAAH’s strong industry reputation prevails
STAAH’s reputation led the Bintang Collectionz team to consider it as a channel management partner. A product demo was sufficient to establish STAAH’s user-friendly interface, flexibility and advanced features needed to enhance its revenue management and online distribution.
A flawless online presence and operational excellence
Thanks to STAAH, Bintang Collectionz has been able to streamline its workflow and focus more on creating a personalised experience for guests. The platform’s ease of use and automation capabilities have saved its team valuable time.
Updates to rate and inventory are real-time, eliminating overbookings and errors around rate parity and availability.
There have been multiple benefits on the revenue optimisation front, driven by dynamic pricing that is based on occupancy and automated rate adjustments. B2B agent mapping had enabled seamless distribution to a key channel whilst direct bookings have jumped as a result to better revenue controls in place. Powering this improved revenue management is comprehensive data and reporting that provides valuable insights on guest trends, booking sources and revenue performance.
Where the platform has proven its capability and user-friendliness, the STAAH team has been responsive with support to ensure that this technology is firmly embedded in Bintang Collectionz Hotel’s distribution and operations.
All-round growth since joining the STAAH network
Since implementing STAAH, Bintang Collectionz Hotel has seen significant improvements in online presence, booking volume and revenue generation. Highlights of its performance include:
Increase in online visibility and bookings
- OTA ranking improved across major platforms, leading to higher visibility and increased conversion rates.
Revenue and occupancy growth
- Overall room revenue increased by 17%
- Occupancy rates grew by 10%, especially during off-peak seasons, due to dynamic pricing and promotional campaigns.
- Average Daily Rate (ADR) improved by 10% due to real-time rate optimisation based on demand.
Operational efficiency and time savings
- Manual rate and inventory updates reduced by 90%, minimising human errors and overbookings.
- B2B agent mapping allowed better rate control and stronger partnerships with travel agents.
By using the STAAH platform to its full potential, Bintang Collectionz Hotel is now thriving, offering an unparalleled hospitality experience while optimising operations and expanding its reach in the competitive accommodation industry.
