Your booking engine plays a critical role in your COVID-19 recovery strategy, including capturing the lucrative domestic audience.
Domestic travel is the lifeline the industry is hanging its hopes on for the foreseeable future. Regardless of how successful a fight against COVID-19 is, international travel will likely be offline for some time. If hotels are to survive, bookings and revenue will have to be sourced from the domestic market.
With zero commissions and low ongoing cost, your booking engine is a primary tool to capture this market. In this blog we look at a few features of the STAAH Max Booking Engine to help attract domestic travellers to your audience.
1. Understand this audience a bit better:
STAAH booking engines are designed to provide detailed insights on user interactions. Its conversion funnel is an easy to use analysis tool that shows users to the booking engine, active users, bounces and conversions (or bookings). Leveraging this by geolocation will help you understand the behaviour of domestic audiences and tailor your offering to them. Reports can be for a specific date, year or date range with comparative analysis available.
2. Dealing with the price-sensitive traveler:
Economically conscious travellers are looking for the best deals. Enable WatchMyRate feature that enables users to rate live rates from five other online travel channels. If your direct website offer is as good as what the channels offer, you improve your chances of direct conversions. PROMOS, PACKAGES, ADD ONS
3. Smart rate management:
4. Smart marketing: Linked to Google so you can remarket to lost audience.