In this digital world you not only have to attract travelers but also have to ensure direct bookings online. And by hotel bookings, we mean – direct hotel bookings. This is where metasearch can help.
Hotel metasearch sites compare hotel room rates from various online travel agencies (OTAs) and other booking sites all in one place.
A metasearch engine is an online Information tool that uses the data of a web search engine to produce its own results. Metasearch engines take input from a user’s keywords typed in and immediately query search engines for results. Sufficient data is gathered, ranked, and presented to the users.
Important metasearch sites include Google Hotel Ads, Tripadvisor, Kayak, and Trivago. Once a traveler is on a metasearch site, they can search for hotels and pricing, and the metasearch engine will present multiple booking options all consolidated into one location. Once the user clicks an option, they are taken to that particular website to complete their booking.
So why is metasearch so important for hotels?
A metasearch site is primarily viewed as a marketing platform – a platform where different booking channels can advertise themselves.
Great advertising field:
Metasearch enables you to be on a more level playing field with not only your competitors but also all the online travel agencies (OTAs) and other big travel companies when it comes to hiển thị. This implies that metasearch can empower you, as a hotelier, to compete online with confidence.
Attracts Viewers:
In spite of strong OTA growth, hotels are not powerless in the battle for distribution. There are many ways through which hotels can lure travelers to their websites – metasearch being one of such ways.
Drives Direct Bookings:
The growth of metasearch has helped independent lodging properties recover some lost ground when it comes to driving direct bookings.
Locates Results Instantly:
Metaearch instantly derives Và compile listings in response to user’s keyword inquiries from other search engines simultaneously
It’s an advantage when a hotel has its rates and hotel website booking page right on a metasearch site because it means that, with metasearch, they are “on a more level playing field with all the big OTAs and the big travel companies. As with any marketing campaign, it’s important to monitor your metasearch effort’s key performance indicators. Know which channels perform best for you, and which are costing you money!
Works on Pay per click
Hotels need not worry about paying beforehand to advertise on metasearch. It works on the pay-per-click system.
Pay-per-click (PPC) means the hotel will only pay for their ad when someone clicks on it. This is good for small budgets as the hotel only pays for guaranteed traffic to its site or some also work on the bid system.
Did you know?
Quản lý kênh STAAH integrates with world-leading metasearch engines so visitors can compare rates from multiple websites. A metasearch engine compiles the room rates from multiple online channels (OTAs) onto a single platform.